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Research papers

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Olivier L. Aron
May 15, 2005
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Citation

Aron, O. L. (2005a, May 15). How to KISS?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-to-kiss-